SAMSUNG 55-Inch Class OLED S90F 4K Smart TV (2025 Model) NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in
$54.99
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Our fastest 4K processor powers Samsung Vision AI1 to upscale your favorite content2 and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone® Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds —whether you’re streaming or gaming.
1Samsung Vision AI features vary by model; see product specifications on Samsung.com for more info
2Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
*Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
**Compared to OLED HDR.42”, 48” are OLED HDR.***4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
OUR MOST ADVANCED 4K AI PROCESSOR: Powered by 128 neural networks to deliver AI-enhanced picture and optimized sound, resulting in an exceptional 4K experience for streaming, gaming, live sports and more.*
TRANSFORMS EVERYTHING ON SCREEN TO IMPRESSIVE 4K RESOLUTION*: See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.*
POWERFUL BRIGHTNESS AND DEEPER CONTRAST IN EVERY PIXEL**:Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.**
BRINGS SMOOTH MOTION TO SPORTS AND TEAR-FREE GAMING: Experience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.***
KEEP YOUR EYE ON THE BALL: The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don’t lose sight of the action.*
TRANSFORM CONTENT TO HDR-LIKE QUALITY: Intelligently transforms SDR content to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for dazzling picture.
8 reviews for SAMSUNG 55-Inch Class OLED S90F 4K Smart TV (2025 Model) NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in
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$54.99
Cathryn –
Stunning visuals and smart features for a midrange cost.
This is my first OLED TV and I have to express just how transformative it really is. The picture is so clear and and the colors are so punchy that I almost prefer it to a theater screen. It has completely revitalized my love for watching films because of how stunning they look on this screen.It was easy to setup with two people, I did end up mounting it on a stand rather than using the base it came with. Having 4 HDMI 2.1 ports is great for plugging in multiple high res / frame rate devices. The UI does take a little getting used to but once you get it customized its pretty intuitive. I like that the remote doesn’t have batteries but it could use some more buttons, it’s just a bit simple to a fault.I got the 55″ version on sale for $1099 and for that price I think its absolutely incredible. This is one of the best purchases I have made in a long time.
Anto –
Samsung, my go to tv brand 🏆
Overall, always invest what you pay for that will last and what you can afford. This Samsung model Oled TV was the best decision I made when it comes to quality, functionality, and durability.HDR content pops out with perfect contrast and perfect blacks with clear picture while still giving STR content excellent picture quality that exceeds my experience.
Kenneth Fields –
Excellent Television
Great sound and picture
Vinnie C –
Great TV
Great TV with a great picture and great sound. It does require you to sign up with Samsung. Not a biggie but…
AmericanBelle –
Beware of buying very fragile expensive items.
I had a very disturbing experience with this purchase. I bought our our Samsung 48” OLED S90F from Amazon. I never saw this tv on a showroom floor so I was very surprised by what I found. When it was delivered no damage was apparent. However I did notice the packing tape used was clear plastic, not paper tape. Once out of the box I noticed the glass panel ended abruptly and without any protective bezel. Just a vulnerable glass edge. “Odd”, I thought. I continued to set up the tv and plugged it in. Nothing happened. I checked the remote. Nothing. After checking everything again I contacted Samsung via their website. I used Chat to walk me through troubleshooting. Sales expert Camille took my info and sent a checklist of possible solutions. Item #3 said, “Test the Screen. Shine a flashlight on the screen while the TV is on. If you see faint images, the backlight may be faulty though with OLED, it could be a panel issue.” I assumed the tv was on so I did as instructed. Guess what? I discovered a faint “star” crack at the left mid center edge of the panel. Then I noticed a very faint crack leaving that star and trailing all the way to the mid center top! I had my daughter corroborate my find. Believe me, we were uber gentle unpacking this tv and placing it on a cushioned ottoman.I messaged Camille back with our find and she responded, “ Thank you for sharing that.Operator message sent at 10:07 PM:Thank you for your patience. While we, as the Pre-Sales Team, primarily handle product orders, I tried to find a resolution for you. Unfortunately, our expertise and tools are limited for this specific concern. No worries! I can assist you in connecting with the appropriate department for your technical inquiry.…..” but not until Monday! This was Friday. Next day, I decided to check Best Buy for the same tv and for only $2 more, they had one left in the whole tri state area. I bought their last one.The box had original paper packing tape sealing the box. The glass panel had a thin but visible bezel all the way around the tv’s glass edge! What’s more, the panel had a thin clear plastic protector covering the tv’s face! I looked at the Amazon tv and sure enough there wasn’t one of those! And there were faint scuff marks across the panel too!There’s no doubt in my mind this was a previously returned and repackaged $1614.83 tv.I do thank Amazon, thank you Jeff, thank you Prime, for refunding my money after a nail-biting few weeks of investigation into my claim.Very disappointing, very disturbing. Beware of buying very fragile expensive items.
RES –
Samsung S90F review
Excellent tv and picture, easy to set up and use.
Carroll –
Great Display
This is one of the best TV’s on the market today. The color & brightness are strong right out of the box. Turn the brightness down & display to movie mode or film maker mode and you get a great picture. Highly recommend TV.
tau_zero –
Great picture. Horrible user interface.
Great picture.Horrible user interface and remote.The remote is useless without the home screen displayed which is annoyingly cluttered and hard to navigate.The settings function menu is also poorly designed.The tv does not recognize when an HDMI input is active, forcing you to navigate through layers of the poorly designed screen layout.The HDMI inputs don’t easily allow you to rename them, have fun trying to figure it out.I disabled the AI function (AI?) and set the picture manually.No printed user manual, just a poorly written paper thin leaflet. Once again, it’s available from the settings menu.